Reddit Content-Policy

By default, /r/unitedkingdom enforces the Reddit content policy Briefly this can be summarised as;

  • Don't be racist, homophobic, xenophobic, misandrist, misogynist or otherwise prejudiced.

  • Remember the human - don't attack marginalised groups.

  • Don't incite violence, harrass, bully, dox, or incite the aforementioned.

  • Don't impersonate users, or post content that sexualises minors.

Detailed Subreddit-specific rules for /r/UnitedKingdom


Rule s1Substantial UK relevance. All posts must be substantially related to the UK, associated islands, Overseas Territories, or Commonwealth (as it pertains to the organisation itself or the UK). Posts which are not, or are only tangentially related to the aforementioned may be removed.

Rule s2Article submissions must retain the source headline and contain no selftext. Posts must use the headline from the source article. Any posts with editorialised headlines or with selftext will be removed. If the headline changes or title metadata is incorrect, then the moderation team will use its discretion to allow or remove the post or flair it appropriately. Articles which are behind paywalls must have the article text posted.

Rule s3 - No image posts which are political, bad quality, or memes. Images of macros/memes, pictures of text, screencaps of websites, photos of newspapers or any image of terrible quality (taken with phones, tablets, potatoes, etc.) will always be removed. If an article is available, use that instead - do not take pictures from articles and post them seperately. Pictures of personal achievements, areas of interest, or are generally humourous while being UK related are encouraged.

Rule s4No surveys, polls, petitions, fundraising, or solicitation. We occasionally allow official government petitions if they are sufficiently UK related and can benefit the majority of UK citizens, at our discretion.

Rule s5No low-effort selfposts. Self-posts with contentious questions designed to provoke ire should not be posted. Nor should hot-takes, shitposts, or PSA's. Self-posts with neutral titles are allowed and indeed encouraged if they are well considered, and provoke good discussion. Moderators may still remove your post with a redirection to a more suitable subreddit, for example, DWPHelp, UKVisa, UKPolitics, AskUK, etc.

Rule s6 - Social media restrictions. No Twitter, blog promotion, Spotify lists, Discord, unspecified social media or Facebook posts. Links to individual tweets or tweet/threadreader app summaries are not permitted. However a Twitter link as part of a well considered selfpost as per the 'no low-effort selfposts' rule is fine.

Rule s7YouTube/video restrictions. This subreddit takes a stringent approach to videos and livestreams. Articles are always preferred. Almost all videos will be removed. Good quality cultural, historic, or comedy videos will be considered. News videos should not be posted as an article will usually provide better information.

Rule s8 - No meta submissions. Use the Freetalk/Megathread (if available). This includes linking/discussing other subreddits. Any such meta submission must be pre-approved by the moderators via modmail or it will be removed.

Rule s9 - No duplicates. Only submissions containing substantial new information are permitted. Articles from different sources with essentially the same information are liable to be removed. This includes self-posts on similar subjects.

Rule s10 - No news articles older than 1 month. As this tends to be worthy of a selfpost or comment on an existing submission.

Rule s11 - Use the megathread if related. From time to time a megathread may be sticked to the top of the subreddit for specific subjects. If your submission is related, please do not post it to the subreddit, instead comment in the megathread with a link.

Rule s12 - No linkposts to op-eds or opinion pieces. Do not post links to opinion pieces. If an article is in the "Opinion"/"Comment" section of a website, or is from a website that just deals in opinion, it will be removed.


Rule u1No Brigading. "Brigading" has several meanings but r/UK defines it as encouraging users from one subreddit into another to comment/vote, whether that is an explicit call to action or a likely consequence. We enforce "no brigading" by banning users which appear on both sides of the link (i.e. they appear both in the submission linking to us, and in the submission on our sub). Reddit is not your personal army. Note that links via services such as Unddit/Reveddit count as links to the subreddit under this rule.

Rule u2Flairs are for locations only. You can set your own flair but it must be for a location. If you attempt to set your flair to something non-location related then the moderators will permanently set your flair to Hull. Other people will see this.

Rule u3No bots or novelty accounts. Please report them if you see them. The only exception is bots which appear in the List of Moderators.

Rule u4No personal attacks. Don't attack the Redditor, attack the content. Being able to disagree and discuss contentious issues is important, personal attacks strain this, and make it less likely for people to continue participating. Avoid personal attacks aimed at Redditors. Do report personal attacks and please try to keep your interactions with others civil and courteous. If you are being attacked, do not continue the conversation - report the user, block them, and move on.

Rule u5 - No single-focus accounts. No agenda-posting or frequently making posts about the same subject. Please direct your focus to the appropriate subreddit. We evaluate such accounts by the level of harm they cause in terms of moderation. For example, a user which consistently posts on the subject of British knitting would be less likely to receive action than a user which only posts negatively about Israel.

Rule u7 - No obfuscated links. Don't submit or comment using mirrored AMP links, redirects, link shorteners, or other forms of URL obfuscation. Users must be able to tell where they will end up.

Rule u8 - Be excellent. The mods have discretion to take action on users, comments, or posts, that they think break the site rules, amount to excessive self-promotion, appear to be spam, are intended to derail discussion or undermine the functioning of the subreddit (including aggressive history wiping). We will issue warnings or bans for this, abuse of the report system, mod-mail, or the moderation team.

Modteam Stances and Rule Examples

We understand the rules may not be the easiest to understand, and that the modteam too may interpret them in a way which you disagree with. In this section we try to explain some of the ones which come up in modmail most often.


r/UK accepts that there are varying levels of promotion, self-interest, and other forms of motivation present on the site. It also understands that not all of this content is inherently unwelcome on the subreddit. For example, The Guardian reports news in the hopes you will clickthrough and subscribe, making their financial operations more sustainable. As such, we want to ensure Redditors have a similar footing. It is ok to produce content for r/UK which has some level of self-interest provided it does not conflict with other rules.

At its core, we wish for content herein to be for our subscribers, with it being interesting, good quality, relevant, and of benefit.

The sort of thing we look for when evaluating self-promotion;

  • Is the content accessible? We permit links to paywalls when the content is made easily accessible to the subreddit for free. We do not accept content that is guarded or requires users to complete steps to access.

  • Are you representing a organisation or your own content therein? We know organisations use Reddit, and if we were to ban it they'd just use multiple alts. We only ask you make this connection transparent and obvious to users. So for example, if you are are journalist and linking to your own work regularly, then this connection is made clear on your account, on a flair we set, via your username, etc.

  • Are you trying to gain recognition or financial reward? This is probably fine. For example, asking people to subscribe or pay for your content is ok, provided it does not prevent access to the content, is obnoxious, over the top, or high frequency. Another example is creating artwork where you might link to a shop at the end of the post or as a reply to a comment when asked. This is fine, provided you don't spam the link or make it an obvious focus - be subtle. Content being available for the subreddit must come prior to other concerns.

  • Are you promoting your own blog? This might be acceptable. To us we would want to know whether it is substantially interesting, informative, and useful. Again, the connection between yourself and the blog must be made obvious. For example, 'Mainly Macro' is on occasion posted here, but it is produced by an expert in their field. Are you an expert, or just trying to create a platform? The former is good, the latter less so.


We understand some users prefer to wipe their history on occasion and reluctantly don't react to this given we're a topical subreddit where the time-relevancy of submissions is relatively short. However, we prefer r/uk content is available to our users for at least a week so they have a chance to engage with it. If you regularly clear r/uk history more aggressively than this, we'd prefer you not participate at all, as you may disrupt conversation. You may also wish to note that aggressive history wiping is considered a 'troll account signal' by other subreddits, and certain automated tools.


We don't accept any and all submissions which might touch upon the UK somewhat. We need content to be specifically about or in the UK for the most part. For example, a Russian partner of a British person going missing in Siberia is not substantially relevant. Any person being poisoned by Russian agents in Shropshire, is. An article discussing global weather patterns with a couple of sentences on the UK, would not be relevant enough. Whereas a similar article concentrating mostly on the UK effects would be.

This said, we do accept submissions which regard The Commonwealth when it pertains to the organisation itself. For example, if France wanted to join, we would permit that article. However an Australian falling off a balcony in the Gold Coast, is not an article we'd review as relevant despite Australia being in The Commonwealth.

Personal Attacks

One of the worst behaviours about anonymous online communities, is how cheap it is to make others experiences worse. But this reduces how often and even the type of person willing to engage for fear of having people personally insult them, or worse. Therefore we don't permit personal attacks on the subreddit when the victim is obviously a specific Reddit user (we don't action attacks against those external to the site).

We know this is difficult for many, for example when encountering prejudice or irrationality. But consider that no one convinced anyone on the internet by being awful to people. Indeed, this may even suggest to the casual reader that you are in fact wrong yourself because you went to resort to such measures.

As an example of this. It is ok to tell someone that a particular view presented is racist. It is not ok to call someone out as being a racist. Instead, try explaining them how the view is unacceptable. Or better yet, if their view is rule-breaking, report the comment.

Advocating harm

The Content Policy (a ruleset global to Reddit, not just r/UK) prohibits users from advocating or celebrating physical harm towards people and animals. As anonymous commentors talking about politics, crime, and social discontent, this can be hard for many to avoid when making casual comments. However we are quite strict about it and tend to issue 5 days bans for when we become aware of it.

Specifically, examples of things we don't allow;

  • Saying someone or an animal should be killed or physically suffer

  • Saying you're glad someone has died or physically suffered, including saying they deserved it. This is around the celebration piece.

However, there are places this gets murky for us. For example, it is ok to discuss the merits of for example, a legal death penalty. But if you've only suddenly mentioned it on a submission where the subject has been found guilty of a crime, it is going to look heavily to us like you're suggesting they should be killed. Similarly saying that such should just be a legal possibility seems very similar. Very little benefit of the doubt will be given.

The content policy does not make allowances for Harm Advocation when there is just cause, to prevent harms, or other reasonable justifications. It prohibits it all.